Our Spirit of Connection
About Spirit of Connection
Spirit of Connection is the heart of everything we do, from farms to distilleries, production sites, retail stores and offices around the world. We are committed to offering products and experiences that surprise and delight, ensuring a respectful, quality-filled future with positive human connections for all.
Our Business Overview
into a genuine, friendly, and responsible experience of sharing.
Our Vision
Spirit of Connection is the glue that binds us together, it helps us to meet our innate human need of connecting. Spirit of Connection is the force beyond us, it is what opens us, makes us our most authentic selves, and brings us closer together as a community.
As ambassadors of Spirit of Connection, our vision is to unlock the spirit of human connection for everyone, everywhere to grow our business and develop our industry.
Our Ambition
We ensure the long-term development and sustainable growth of our brands by delivering the most premium spirits and luxurious experiences which were once available to a few, now available to all.
Driven by this, our business ambition is to become the #1 Accessible Luxury Brand in Spirits for All.
Our Values
Our Company is about people as much as products from grain to glass, all our teams behind our brands and business are driven by the following:
Quality: We do not compromise. From sourcing the most efficacious, safe, and trusted ethanol, to sensorial flavors and textures, to meticulous manufacturing standards, every element reflects our dedication to making luxury spirits accessible to all.
Innovation: At our core is innovation. We lead the industry with pioneering product development, delivering classics but also introducing trendy, disruptive innovations that captivate consumers and set us apart from the competition.
Human Connection: More than just beverages, we foster connections. Our mission transcends boundaries, creating moments of genuine connection and enjoyment over a good drink, whether with loved ones or newfound friends.
Our Operations
Our Spirits
We are across Whisky, Vodka, Gin, Brandy, Energy, and Liqueurs.
Our Brands
Our Flavours
| Floral | acacia, honeysuckle, chamomile, elderflower, geranium, blossom, rose, violet |
| Green fruit | apple, gooseberry, pear, pear drop, quince, grape |
| Citrus fruit | grapefruit, lemon, lime, orange peel, lemon peel |
| Stone fruit | peach, apricot, nectarine |
| Tropical fruit | banana, lychee, mango, melon, passion fruit, pineapple |
| Red fruit | redcurrant, cranberry, raspberry, strawberry, red cherry, red plum |
| Black fruit | blackcurrant, blackberry, bramble, blueberry, black cherry, black plum |
| Dried fruit | fig, prune, raisin, sultana, kirsch, jamminess, baked/stewed fruits, preserved fruits |
| Herbaceous | green bell pepper (capsicum), grass, tomato leaf, asparagus, blackcurrant leaf |
| Herbal | eucalyptus, mint, medicinal, lavender, fennel, dill |
| Pungent spice | black/white pepper, liquorice, juniper, ginger |
| Other | flint, wet stones, wet wool, rubber |